PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN SEPEDAMOTOR PADA PT. SURYA PUTRA SUMATERA II PASIR PENGARAIAN

Authors

  • Fitriyati Is Fakultas Ekonomi Universitas Pasir Pengaraian

Keywords:

Sales Volume, Promotion Expenses

Abstract

Volume sales of any company from time to time in general is not fixed, but alwaysgo up and down. And in certain years there may be a tendency to rise,whereas in the othermonths and years there in a trend down.

Author Biography

Fitriyati Is, Fakultas Ekonomi Universitas Pasir Pengaraian

Fakultas Ekonomi Universitas Pasir Pengaraian

References

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Liberty

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Salemba Empat.

Angipora, P, Marius. 2002. Dasar-Dasar Pemasaran. Jakarta: PT. Raja Grafindo Persada.

Asri,Marwan, 2001.Marketing. Yogyakarta: UPP AMP YKPN

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Sutanto. 2002. TeknikMenjual Barang. Jakarta: Aksara

Winardi. 2001. Pengantar Manajemen Penjualan. Bandung: PT. Cipta Aditya Bakti.

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Published

2014-10-29

Issue

Vol. 2 No. 2 (2013): Jurnal Ilmiah Fakultas Ekonomi

Section

Articles

License

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