KONTRIBUSI MARKETING MIX TERHADAP KEPUTUSAN MAHASISWA S1 UNTUK MEMILIH KULIAH DI UNIVERSITAS PASIR PENGARAIAN

Abstract

This study aimed to measure the effect of marketing mix variables to the decision Lecture At University student chose Sand Pengaraian . In measuring a student 's decision in choosing Lecture At University Sand Pengaraian here used questionnaire containing student agrees or not the components of the existing marketing mix variables . Furthermore, the data is processed by using a multiple linear regression method through SPSS 18 , using the F test , t test , and correlation coefficients to answer the hypothesis . Besides, it also tests the validity , reliability testing , test assumptions of normality , multicollinearity test , and heteroscedasticity test in order to obtain results that are not biased. From the results of multiple linear regression analysis , found that there mixyang entire marketing variables simultaneously affect the decision of choosing college student at the University of sand is only partially Pengaraian and promotional variable dominant influence on a student 's decision Lecture At University S1 choose Pengaraian Sand , and variable products are variables that influence compared with other variables .