THE IMPLICATURE IN THE SLOGAN OF MOTORCYCLE ADVERTISEMENT

Authors

  • Eripuddin - Program Studi Pendidikan Bahasa Inggris Fakultas Keguruan dan Imu Pendidikan Universitas Pasir Pengaraian

Keywords:

Dampak, slogan, Iklan

Abstract

Dalam penelitian ini dibahas pelanggaran maksim-maksim berdasarkan prinsip kerjasama dan makna yang tersirat di dalam slogan sepeda motor yang diproduksi perusahaan Jepang yang menggunakan Bahasa Inggris. Tujuan penelitian ini adalah untuk mengetahui jenis maksim yang dilanggar dan untuk mengetahui pesan yang terkandung dalam iklan sepeda motor tersebut.

References

Cruise, Alan. (2004). Meaning in Language. An Introduction to

Semantics and Pragmatics. Oxford: Oxford University

Press.

Davis,Wayne. Implicature. [Cited 2005.May 6].Available from

Http://plato.stanford.edu

Gazdar, G. (1979). Pragmatics: Implicature, presupposition

and logical form.

New york: Academic Press.

Grice, Paul. (1991). Studies in the Way of Words. Cambridge:

Harvard University Press.

Kotler, Philip and Armstrong, Gary. (2004). Principles of

Marketing. New Jersey: Pearson Prentice Hall.

http:/www.google.com/inferences-in-advertising

Levison S. C. (1983). Pragmatics. Cambridge: Cambridge

University Press.

Klima, Barbora. 1998. Understanding Advertising. Wien:

Universitat Wien

Leech, Geoffrey N. (1966). English in Advertising. A Linguistic

Study of Advertising in Great Britain. London: Longman.

http:/www.google.com/inferences-in-advertising

Lucas and Britt. (1950). Advertising and Culture: theoretical

perspectives. Westport, Conn:Praeger.

Mandel,Vestergaard. (1974). The Language of Advertising.

New York: Basil Blackwell Inc.

Megle, George and Christian, Plunze. Pragmatics Implication.

[ Cited 2007.september 26].Available From http:/www.esgh.

pl/cia%20vii.pdf.

Melehenko, Liana. (2003). Inferences in Advertising: A Study

of Swedish and Russian TV Commercial. Lund

University:

http:/www.google.com/inferences-in-advertising/

Mey,L.Jakop. 1993. Pragmatics: An Introduction. Blackwell:

Oxford UK and USA Cambirige

Saussure, F. de. (1974). Course in General Linguistics.

London: Fontana.

Sudaryanto. (1986). Metode Linguistics ke Arah Memahami

Metode Linguistics. Bandung: Gajah Mada University

press.

_________ (1998). Metode dan Pengumpulan

Data.Yokyakarta: Gajah Mada Universty Press.

Suyanto, M. ( 2005). Strategi Perancangan Iklan Televisi

Perusahaan Top Dunia. Yokyakarta: Andi

Twitchell, James B. (1996). Adcult USA. The Triumph of

Advertising in American Culture. New York: Columbia

University Press.

http:/www.google.com/inferences-in-advertising

Vilanilam, J.V and Varghese, A.K. (2004). Advertising Basics!

A Resource Guide for Beginners. New Delhi: Response

Books.

http:/www.google.com/inferences-in-advertising

Yule, G. (1996). Pragmatics. London: Oxford University

Downloads

Published

2014-10-20