EFFECTIVENESS LEVELS OF MEDIA EXTENSION OF FARMING OIL PALM IN BAGAN SINEMBAH DISTRICT ROKAN HILIR REGENCY

Abstract

The purpose of this research are: 1) Examines the level of effectiveness of media extension on palm oil in Bagan Sinembah district, 2) Analyzing the relationship characteristics of farmers against the level of effectiveness of media in Bagan Sinembah.This research was conducted in Pelita Village and Suka Maju Village, Bagan Sinembah district, Rokan Hilir Regency. Time research begins from March to December 2018. The sample in the research taken with purposive sampling method. Methods of data analysis that used to answer the purpose in this research were Descriptive Qualitative, Likert Scale, and Spearman Rank Correlation. The results showed that: 1) The level of effectiveness of media extension printed belongs in the category of "quite effective" on media extension and effectiveness of physical object belongs in the category of "effective". 2) There is a relationship between the characteristics of the farmer with internal and external effectiveness of printed or physical object media.